I help business clients zoom out at the right moment to understand what's really going on before committing to a solution. In my experience, that's where most projects quietly go wrong.
Get in touchService design and discovery initiatives, run alongside your team.
When you need the work done and the outcomes owned. I lead qualitative research, synthesise insights, and shape the direction of the solution with your team.
Group facilitation, from single sessions to multi-day formats.
When your team has the knowledge but needs help surfacing it, aligning on direction, or turning strategy into a concrete plan. I design and facilitate the sessions; your team does the thinking.
1:1 meeting for leaders of design, innovation or product teams.
When you're the one doing the work, and you want an experienced practitioner to walk alongside you. Like a mountain guide: I've been up this path many times, but you're the one climbing.
I started at the UK Design Council, where human-centred design was operationalised into a model that's since become standard in how organisations approach design projects worldwide.
Then I spent the decade co-leading Design Provision, one of Poland's most recognised service design agencies, where I worked on projects for clients including ING, Erste (formerly Santander), Warta, Siemens EDA, and ZnanyLekarz.pl (Docplanner).
Recently, as interim CXO at FreightTech, a logistics startup, I led the Discovery phase and helped shape the direction of the product.
Alongside client work, I teach service design on postgraduate programs, which keeps my practice sharp and grounded in current thinking.
A logistics startup needed to define what to build for the global transport industry, before building it. As interim CXO, I led the Discovery phase: qualitative research with 20+ freight forwarders and transport managers across Poland and abroad, followed by a research report and workshops to define MVP functionality.
Warta's claims handling worked on paper. In customers' lives, it didn't. I led qualitative research and the design process with an interdisciplinary team, mapping the full experience — from buying a policy to closing a claim — deliberately moving past digital fixes to address the whole journey.
Warta was developing a telematics-based offering for drivers. During research, a less obvious insight emerged: the success of the service would depend on insurance agents, not the technology or the end user. We shifted focus to understand their reality and co-designed the process with them.
Siemens needed deeper insight from users of its engineering software. I led the process from internal expert interviews and functional mapping through remote research across five countries — the US, Japan, the Philippines, Taiwan, and Mexico — and collaborated with the UX team to translate findings into product direction.
ING's accelerator team had a runway but no clear product. Over three months, I supported every stage: from identifying the niche — monthly bill payment held real potential others had overlooked — through qualitative research and online experiments, to prototyping and testing. The project included a partnership with fintech startup BillTech for the underlying technology.
From the start, it was important to her that we not only develop solutions together, but also learn as much as possible along the way.
Read the full testimonial →Weronika led a series of workshops that transformed our complex, multi-stakeholder project into a coherent vision.
Read the full testimonial →What sets her style apart is the skillful combination of empathy with substantive challenge. Weronika asks questions that get to the heart of things and prompt deep reflection — always in a safe, open, and friendly atmosphere.
Read the full testimonial →The best way to know if we should work together is to talk. Tell me what you're working on, what's feeling stuck, or what you're trying to figure out — and we'll see where it goes.